Everything we hear these days is tied to the recession and the downturn. Its easy for even the most stoic karmic salesperson to get down. In my view though the recession presents an interesting opportunity for the karmic salesperson to refine his sales tactics, and sales process, and start building those foreseeable consequences that will pull him out. Certain things are clear:

1. People are still purchasing and engaging in economic transactions, they are being more selective thats all.

2. Karmic salespeople build deep long term relationships and as such will always get selected in as opposed to out.

So what are the critical steps your leaders need to be doing to survive this downturn?

1. Reinforce customer relationships pro actively-Make sure you are talking to clients and offering them proactive solutions to deal with their changing business conditions. Understand that the karmic output of communication is that your clients will recognize you were there for them in the bad times, so they will be there for you when things turn around.

 2. Focus on internal agility. Build the metrics and systems so that you can gain visibility to potential "business busters" early and clearly. This will give you a chance to do something about it before its to late. Recognize that a portion of your business is going to be impacted prepare for it now.

 3. Smart size- Every part of the business from your supplier relationships, lines of credit, employees, management, etc. Make sure you are getting the most out of all your stakeholders.

4. Amplify sales and marketing. All your competitors are pulling back. If you have a strong sales and marketing engine rev it up. There is blood in the water: be a shark not shark food.

Moment of Zen
"The wise sees knowledge and action as one; they see truly”-Bhagavad Gita

P.S. If you are interested in leveraging the karmic philosophy to accelerate your career or business please check out my website http://www.karmiccoach.com , and get Karma working for you!